CROM Symposium, Online, 2021, CROM 02
Reducing measurement error with qualitative research before and after designing and finalizing a survey
Insight and Measurement, LLC, North Carolina, USA
Good survey research requires two stages of qualitative research. To start, we need to conduct qualitative research with respondents to refine our understanding of what to ask and how to ask it in the survey. Survey researchers who skip hearing from...