TMA, the tobacco industry information service, was founded in 1915 with a very specific mission : to effectively manage economic, statistical, legislative, regulatory, media, brands, trademark, and other information bearing on the worldwide business of tobacco. For most of its long history, TMA has fulfilled this mission through its hard-copy publication program, one that has emphasized not only accuracy and timeliness but comprehensiveness as well. This tracking and reporting system has allowed TMA to provide its supporters with a single, consistent source of tobacco industry data. During the past few years, we have succeeded in making our information more usable and more useful by developing a series of compendiums, including our 3,000 page International Tobacco Guide and our 2,000 page Tobacco USA both of which are generated from computerized data bases. But the technology drum beats on. And our supporters are down-sizing their computer systems to stay in rythm with today's personal information revolution. "DeskTop TMA" brings the breadth of TMA's information program right to your personal computer and right to your company's computer network in a form that makes it easy to integrate proprietary company data as you seek to build your version of enterprise computing... your corporation's picture of the world built on the facts you need to build your organization's future. "DeskTop TMA" is composed of both textual and numeric information along with the required software needed not only to easily search and retrieve just the information sought but to focus that information around the decision you need to make. By integrating text retrieval, data base management, spreadsheet, and geographic mapping software capable of interacting with your corporate data base, "DeskTop TMA" is not only an easy-to-use executive information system, but one that yields new insights and an understanding of the trends in the global marketplace.